The face of finance changes yet again. Information distribution is not what it was 10 years, or even 10 months ago. Viral communication and distributed publishing have changed the way investors receive financial data.

This trend started with Internet stock tickers and financial RSS feeds and has now grown into an industry all of its own. Today there is so much electronic content available that it can be hard to find what you are looking for, or in some cases even know that you were looking for it in the first place.

The new generation of content providers are not always content generators. In fact, many of the news and analysts sites today have a large percentage of aggregated information. The real value these sites provide is not in the writing of the content, but the ability to offer filtered or “niche” content to its readers.

VentureDeal is one of the leading financial content facilitators offering this type of service. VentureDeal offers members a subscription to filtered financial data. These feeds are in XML format and can be used by members on their websites.

Working with VentureDeal, LitmusBox has developed a WordPress plugin that will integrate VentureDeal feeds into WordPress posts, dramatically affecting a member’s content inventory. The plugin is easy to install and has several configurable options that allow members to customize the way these posts are categorized and displayed.

LitmusBox also provides consulting services for members who wish to implement this plugin but want a higher level of customization.